Technology
The digital world is no longer a separate world. It is where attention, culture, politics, friendship and money increasingly take place. Much of its underlying operating system is now controlled by a handful of overconfident boys with too much money and almost no democratic mandate. They decide what we see, what is allowed and where value can be extracted.
As a designer, none of this feels new. I have watched the enshittification of Adobe applications for over two decades. Software that was once made for people who cared about their tools increasingly became a subscription, a cloud service and a revenue stream.
The cloud is a wet dream for hyperscalers and shareholders. It is often a disaster for people with a passion for software, or a passion for almost anything beyond stock prices and profit.
Musk.OS
I call this layer Musk.OS. It is not one piece of software and it is not only Elon Musk. It is the rapidly expanding operating system of Big Tech, colonising a digital world that was already rich, strange, open and full of possibilities.
I love technology. And now this is getting out of hand for everyone. The Art Store is one small, working alternative.